I worked with an international team to create content for each of the artists performing on the TV show broadcast on NBC hosted by Snoop Dogg and Kelly Clarkson. I was given 3 artists and created content based on each song for the main screens, on stage and around the arena.
Links here to individual artists performances:
Jake O
I have included some of the R&D work along with screenshots. For the Jake O song we looked at creating the ink and oil style visuals through 3d software and fluid simulations. This was particularly challenging and we got some good results but ultimately decided to use footage and create an edit using that.