This is another ad in the highly successful collaboration series with KIA and Rafa Nadal. Based on his triumphant and inspirational comeback victory at the Australian Open 2022.
I was asked to help define and produce the on screen graphics for this piece working with the team at FMLY CRTV.
Included here are some of the initial development screens. We ended up paring back the intensity and volume of graphics. Not wanting to take away from the footage and story but to enhance with statistics to help give greater depth and understanding to this great comeback and the inner strength and drive to accomplish it.
This representing some of the core values and characteristics of KIA as a brand.