ARK Invest

Brand animation

An innovation and new technologies investment company sought a compelling concept for their new ‘Big Ideas’ brand video. The creative and art direction centered around the profound concept of enlightenment, aligning seamlessly with their brand voice. Using a sophisticated abstract approach, light sources were meticulously crafted to unveil various facets of the business, highlighting conceptual visuals that embody innovation and growth. This thoughtful integration of light and abstract imagery not only reflected the company’s forward-thinking ethos but also underscored their commitment to fostering groundbreaking ideas and technologies.