American song contest - NBC
tv broadcast
Collaborating with a global team, we crafted dynamic content for each artist performing on the NBC show hosted by Snoop Dogg and Kelly Clarkson. Tasked with three artists, I tailored unique visual experiences for the main screens, stage, and arena, each reflecting the essence of the individual songs. I’ve included some of our R&D work alongside screenshots of the final output. For Jake O’s song, we explored creating captivating ink and oil-style visuals using cutting-edge 3D software and fluid simulations. This approach presented unique challenges, and while we achieved impressive results, we ultimately opted for a more impactful strategy by integrating footage and crafting a visually stunning edit.