Betboro - World cup qatar 2022

Tv ad

This TV ad, set to air in Iran and Ghana, is crafted to capture the excitement and global unity surrounding the imminent World Cup 2022 in Qatar. I embraced a cinematic approach to evoke a sense of epic scale, prestige, and anticipation.

Imagine sweeping aerial shots of packed stadiums and the roaring sea of fans, interspersed with close-ups of players’ intense expressions and the graceful choreography of their movements on the pitch. The color palette reflects the rich cultural diversity of both regions and Qatar's vibrancy, while a rousing, symphonic soundtrack heightens the adrenaline, driving the narrative forward.

The ad builds suspense, hinting at the monumental battles to come and the dreams that every team and supporter shares. This promotional piece is more than an ad; it’s an invitation to be part of the grandeur and drama of the World Cup, celebrating the beautiful game’s power to unite and inspire.

One of the biggest challenges was to create a world cup promo without using any FIFA branded iconography, from the trophy to the ball to even the words such as ‘World Cup’