Haribo - minions at the movies

social campaign

Produced by Brass | Motion Design/Animation George Hurrell

Haribo teamed up with the Minions movie to create an animation that was both lively and delightful. Collaborating with the Haribo creative team we brought this fun-filled project to life using a mix of creative techniques. We used actual Haribo Minions sweets as stars of the animation, which added a playful and tasty twist to the visuals. But that wasn’t all—we spiced things up with real Minions sound effects straight from the movie, capturing their mischievous spirit and infectious laughter.

The animation was then shared across social media, where it quickly became a hit, promoting the new Haribo product and the Minions movie. The playful blend of animation, candy, and beloved movie characters created a buzz and engaged audiences with its colorful charm and whimsy. This animated piece was a delightful treat for fans, making them smile and crave both the sweets and the movie.