NCAA - Bounce

social campaign

Creative Director - Mark Lucas | Motion Design - George Hurrell

The NCAA Division I Men's Basketball Tournament, famously known as March Madness, is a thrilling single-elimination showdown that captures the excitement of the championship race in the USA. SSC sought a fresh and electrifying promo for their TV channel, aiming for a youthful vibe with a touch of edge and attitude. Collaborating closely with the Creative Director, we crafted a dynamic style that sidestepped traditional footage and images of players or teams. Instead, using bold graphics and dynamic motion to capture the essence of the game, this infused the promo with vibrant energy and making the excitement of March Madness come alive in a whole new way.