Bungle ft Ayah Marah - The Siren

Music video

Context

This music video was developed as a competitive entry for KMAG under a tight production timeline. The project required a fully realised concept and execution within a short turnaround period, with the final piece later recognised as a runner-up in the competition.

Approach

The video explores an internal psychological narrative centred on a fractured sense of self and emotional conflict.

The narrative structure follows an emotional progression from instability toward resolution, with visuals designed to reflect changes in psychological intensity.

Result

The final piece delivered a stylised and emotionally driven interpretation of internal struggle, combining abstract visual storytelling with structured motion design.

While not winning the competition, the work was awarded runner-up status and led to further engagement with the record label, establishing an ongoing professional relationship.